Monday, February 7, 2011

Nigerian Designers take on the runway at the New York Couture Fashion Week

Neks2u is excited to see Nigerian Designers participate in the highly acclaimed Couture Fashion Week in New York. The fashion show will take place at the legendary Grand Ballroom of the Waldorf-Astoria, Manhattan on Monday at 4:00pm, Sunday, 20th February 2011. These designers will showcase their collections alongside other notable designers from all over the world.

Focus Nigeria, a collective of top Nigerian fashion designers, will include Berrys Couture, House of Farrah and Reedas. These labels will make their USA debut at the prestigious event, while House of Jola will be returning for the third time.

Joan Okorodudu acompanied by models at the House of Jola
2010 fashion show, Couture Fashion Week Fall 2010

House of Jola a fully established fashion label, owned by Ms. Joan Okorodudu, as seen in various fashion events including South Africa Fashion Week, Nigeria Fashion Week and Washington D.C. Fashion Week as well as Couture Fashion Week in New York. Ms. Okorodudu has become an African fashion icon and has been interviewed by top international media such as Reuters, Associated Press and Der Spiegel, one of Europe's largest publications. She is the founder of Lagos Ageless Clinique as well as the popular TV show Nigeria's Next Supermodel which has launched the careers of many successful models. Ms. Okorodudu is also the CEO of International Business Consortium Nigeria Ltd.

Farrah 2010
House of Farrah is a luxury fashion and lifestyle company specializing in the production of ready-to-wear clothing, accessories and bespoke tailoring. All pieces are handcrafted using the finest fabrics and materials sourced from all over the world. With a spirit of innovation and creativity, the label utilizes the best international practices in garment making, producing limited quantities of an eclectic range of garments appealing to a broad range of tastes. CEO and Creative Director Fatima Aliyu Garba brings inspiration from her extensive international travels and her decade’s sojourn abroad into her design process. She experiments with fabrics from around the world and creates exclusive, luxurious and inimitable designs that complement the lifestyles of the company's many clients.

Reedas 2010

Reedas is a fashion and lifestyle brand that takes pride in designing stylish, timeless, classy and sophisticated outfits that are both functional and comfortable. All garments are ensured to have been made to perfection with a focus on quality and style. Rukkayah Suleiman Mohammed, Creative Director of Reedas, is well on her way to making the Reedas brand an intercontinental household name. With a focus on simplicity, the idea behind her label REEDAS which is named after her second child Reeda , is to create timeless and elegant pieces, through exquisite and well thought out designs on rich fabric and mastery of the tapestry; all hallmarks of a Reedas outfit.

Berrys Couture 2010 FIT2FLATTER Collection

Hadiza Yakubu, creative force behind Berrys Couture, one of my absolute favourite Abuja designers is set to spark the Runway in New York Runway with her fabulous designs. Berrys Couture, is all about feminine glamour and this shows in the exotic nature of each garment. Attention to detail is key, while taking into consideration the intricacy in each customer's body shape

Couture Fashion Week is a multi-day event showcasing couture and luxury fashion. It also includes exhibits of luxury brands and fine art as well as world-class entertainment and receptions.

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